Save the Water
Nonprofit, Save The Water, is based in Florida. STW has worked in many areas from the Everglades to Marina Bay, to clean the water from harmful chemicals.
This was the first nonprofit I worked with to create unique and engaging designs to catch the eyes of potential volunteers, scientists, donors, and people interested in making a change. I was originally hired as a Marketing Assistant: Graphic Designer. In January 2024 I was promoted to Marketing Director.
Services Graphic Design/Market
Year
September 2023 - April 2024
Client/Contact
STW
Business Type Nonprofit
Proposal Infographic
This was the final graphic I created for Save the Water. I wanted to go all out and create a unique but professional graphic that will make people stop scrolling and take a good look at it. The president requested a graphic to show people the proposal the engineering team created for the Everglades. The graphic needed to be created for social media and web use. The president wanted to link the proposal, which was a Google Doc, to the graphic.
I took the time to read the proposal and then took the most important content to create an infographic. I wanted the background to tell a story by giving the viewer a visual of what the Everglades looks like and a representation of the issues that are facing the Everglades.
At the end of the infographic I purposefully left out our solutions. This was because I wanted to lead people into clicking the link to read. I wanted to entice the people with the colors, graphics, and storytelling to get them interested. Once I peaked their interest they would be inclined to click and read more!
World Water Day Posts
The president wanted to share a celebratory post on all of our platforms. She also wanted to create a post that shared a recent bay cleanup event. Because of the short notice, and short deadline, I decided to combine both elements into one post, to not only note the day but also show our hard work. The call to action was to get followers to take action in there community and to get followers interested in the next cleanup that we are managing.
Since we were on four platforms; Twitter, LinkedIn, Facebook, and Instagram, I usually tried to create two types of posts. That way, if someone followed multiple platforms, they would not always see the same thing. Above was a looping clip. The animation was simple, the two photos popping out of the sand. Meanwhile, the text and background was static, so no matter at what point the clip, you can see the call to action. This clip was posted on Twitter and LinkedIn. Below, was a carousel post, that had a bit more detail than the looping clip. Because LinkedIn no longer does carousel posts, I opted to put it on Facebook and Instagram. What information I did not have in the clip, I made sure and added to the text of the post—analytics to come.
October 2023 Gala - Ripple of Change
In preparation for the gala, my department was tasked with making designs for many printed for this event. I made many designs in a short time from when I started my position in September. Things like flyers (pictured, on the table), retractable banners (pictured, by the poles), posters (photo on the left), welcome signs (pictured, by the top), and shuttle car signs (not pictured). Below is the artwork.
This was one of two poster designs. This was to bring awareness of the gala event and the schedule. The QR code sent viewers to the ticket website where they could purchase seats to the event. Ultimately the event was able to raise $3,898.62 from the event. This money will be used to open a new lab in Fort Lauderdale that scientists can use to identify chemicals in the water.
The above artwork was the Welcome Banner for the resort (as seen in the first photo).
And finally, above is two shuttle car designs we used to further advertise the event. The artwork was inspired by the welcome banner. The tagline, "Inspiring Action for Clean Water in Marina Bay and Beyond" was another way of stating the mission statement while also summarizing the theme name.
This second poster was used to showcase further the ways the Marina Bay Marina Resort was helping raise donations. 5% of food and beverages went to raise money to our organization for a short time on the day of the gala and after. The theme for this year was called "Ripples of Change."