My Time as Marketing Director
From Jan 2024 to the end of March 2024, I was the Marketing Director at Save the Water. Although I was offered and working at the Marketing Director in early December 2023. It was because I stepped up after the previous Marketing Director left and kept everything organized and going. This meant keeping on top of scheduling WIP meetings, keeping communication with my department and the President, and being vocal in creating ideas for marketing problems and planning for events. The president was impressed and offered me the position which I gracefully accepted.
There was a lot I wanted to do. One thing I wanted to do was clean up our Google Drive. There were a lot of outdated files, duplicate files, and files that were irrelevant. It made looking through our files confusing, especially if you were looking for a specific file. Not only that, but we also needed to hire more people, as there were only two other volunteers in the marketing department and none in the social media department. But there was one major thing that I wanted to focus on out of everything.
My Goals & Social Media
I believed our social media platforms were the most crucial tool we were mismanaging. We were on Twitter, Facebook, LinkedIn, and Instagram. I noticed that in almost every account, we had a lot of followers, but no engagement or impressions. It looks like we slowly gained followers but with the high turnover rate, we could not keep a schedule going for our social media posts to retain those followers.
To change or combat that, I wanted to create a schedule of posts. One goal was to post one time per week. This could be for posting an article that the publishing department had ready, acknowledging a holiday or event, advertising openings within the organization, etc. I wanted each post to also have a minimum of fifteen hashtags. That was to bring outside awareness.
Once we hired more volunteers, we could up the posts to two times per week and have content catered towards each respective platform. For the time being, we posted on all four platforms, but I focused less on Twitter. Not only did we not get much traction, but I thought LinkedIn was more important and we could run Facebook and Instagram using the Meta Business Suite.
With LinkedIn, it is a social media platform for not only businesses, but also for professional individuals who may want to get hired, want to give helpful tips to entry level individuals, etc. So it would be smart to only post openings to LinkedIn and internal accomplishments as most of our followers are most likely people who are in the organization or wish to be in the organization.
Since officially becoming the Marketing Director in January 2024, I had ensured we were posting weekly on each platform. It shows in the graphs above for each category. In each of them, there is more of a consistent growth compared to the month of December.
Facebook/Instagram
Facebook was another platform I wanted to focus on as I felt we got the most traction there. I also was well-versed in Facebook so I was confident in bringing a new audience. I started joining groups that were similar to our foundation. Like a group for nonprofits and another one for clean water.
I used Meta Business Suite to post both Facebook and Instagram posts. The program showed when optimal times were for posting, so we based scheduling them off those times. Because of this our reach was higher.
I was hoping to get more personal with Instagram once we hired more volunteers. Get more insight/one-on-one with volunteers and their stories. We would also hope to post their stories on LinkedIn as well, but more so personal. Like how they were inspired to join, a great experience from working, etc.
Marketing Strategy
Description Coming Soon.