Whaley Custom Cakes

Small business owner and cake baker, Danyelle Whaley, wanted to create a logo and printed marketing for her company's brand. We started with the basics, thank you cards, stickers for her cake boxes, and a business card. Something she wanted to do differently was to give instructions on how to serve and preserve her cakes on the back of her thank you cards. Also, she wanted figures of how to cut the different sizes of cakes, which would help many, if not all, of her clients to be able to properly cut their cake. She had a set idea in mind with the logo, which is a recreation of one of her cakes. She also wanted a bolder more legible font to read, instead of a scripty font that you would commonly see with bakery logos.