Even though I only got to post a few times on our Facebook platform, I had a social media plan lined out. I wanted to advertise our discounts, news on the business, and informing our audience on what we can do.

Looking at the analytics each post, our 2k followers seemed to really like when we talked about job openings, the community, and events like if we needed to close early. I was going to prioritize those types of posts, making them more prominent in our feed and engaging so that we had more interaction online.