Logo & Brand - Bell Street

Diamond Jo Casino was opening a new gastropub that focused on quick-serve food, with most of the menu consisting of handheld sandwiches. They wanted to have a fun logo that could compete with other restaurants in the area. The property’s carpets were black, orange, blue, and red, so they were hoping to incorporate at least one of those colors into the branding. Otherwise, the branding was open to the designer’s choice. My brand and logo, unfortunately, were not chosen, but I believe the boldness, color, and dynamic imagery were eye-catching and offered a fresh look for a new restaurant.